Baya product design mockup
This project was a product design concept for a brief, it is not a real brand. The prompt requested a product design for a brand called Baya, which translates to berry in Spanish. Other than the name and general description of the brand, it was requested that bright colors be used. The rest was up for creative interpretation.
Product designs created with Adobe Illustrator
Inspired by the name, I produced four designs each flavored with a different berry. I also challenged myself to work with a bold color palette. I imagined that the intended demographic would be young, presumably between the ages of twenty-one and thirty. With this in mind, I attempted to design something modern and simple, yet fun in nature. My intention was to create something that would stand out, while simultaneously ensuring the product information was apparent to potential consumers.
Instagram carousel images created with Adobe Illustrator
