For my personal logo and design identity, I sketched various concepts to see how I could manipulate my initials to create an image. After developing the concept for a bird, and considering my affinity for summer weather and the color pink, I decided to develop my initial concept into a flamingo. I used a more vibrant pink for my initials to provide further clarity to that aspect. I added the sunglasses as a nod to the beaches I frequented growing up in Long Island, as well as the ones I've become a regular at in Florida. Using the same color palette, I created arches within the business card and resume design to resemble a rainbow, a natural phenomenon I've had the privilege of admiring often here in The Sunshine State.

Check out my other works!

Back to Top